Sunday, July 25, 2010

Class - 22nd July'10

The class started with the revision of important ingredients of a brief taught in the previous class.
The first two steps in developing a brief were:
  1. background info
  2. listing study
We moved on to SEC and analysing loopholes in it.
The importance of background in a research process was discussed.
We discussed various methodologies for conducting a research like:
  1. Central Location Test
  2. Sequential Monadic
  3. Panel formation
We understood about the 3 techniques and importance of selecting banners properly.
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7 comments:

  1. ashwinJuly 25, 2010 at 4:25 AM

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  2. ashwinJuly 25, 2010 at 4:34 AM

    Central Location Test
    Survey research in which respondents are invited with or without prior notice to some place (often a public hall or empty shop) where research may be more conveniently carried out. This is often so when respondents are to be asked to try products (see PRODUCT TEST) requiring preparation, or be exposed to advertising films.
    Sequential Monadic
    In this design, a respondent is given a sample of one product to taste, usually in a central location setting, and asked to evaluate it against his or her own standards; essentially a monadic evaluation. A second product is then produced and the person is asked to taste and compare it to the first sample. The evaluation is framed as a direct comparison between the two products. Thus a single interview is used to produce both a monadic evaluation as well as a paired comparison. To equalize the bias of presentation order, they are rotated from person to person for monadic evaluation. This technique is useful when several formulas are being tested for a single product.

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  3. ashish gadbailJuly 25, 2010 at 8:20 AM

    Good Panel formation is an important step in testing of respondents biasness for research. Panel selection and evaluation is depend on Basic - age, education, ethnic background, income, occupation, Financial status, Technical(product awareness), etc.

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  4. KrishnashisJuly 25, 2010 at 8:26 AM

    Thanks to Shilpi for re-designing the blog. Now the look and feel of this blog is more attractive.

    I have some little things to share. It is about the brief of the 22nd July Class which Shilpi had posted.

    She has written that there are 'various methodologies for conducting a research'...

    The first thing I feel that should be specified is here we are talking about 'Commercial' research. and the second thing is about the steps she has mentioned like Central Location Test, Sequential Monadic, Panel Formation and Selection of Banner etc.
    She has written these are the 'various methodologies'. But I feel that these are not various different methodologies, rather they are the consequent steps followed in a single methodology.

    I don't know what exactly is the name of this methodology where these steps are followed sequentially.

    I invite other peoples' opinion on it.

    Happy Blogging! :)

    ReplyDelete
  5. KrishnashisJuly 25, 2010 at 8:35 AM

    This comment has been removed by the author.

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  6. KrishnashisJuly 25, 2010 at 8:37 AM

    Friends don't get confused about who this Piku is.This Piku is Krishnashis.Its my nick name.

    I logged in from my google account. It was created long back.That time the user name I kept Piku.

    I tried to change the user name. I couldn't do that.

    Can anyone help? :/

    ReplyDelete
  7. Dr. Ankush SharmaJuly 25, 2010 at 9:58 PM

    Good ..Keep it up...let us recap the remaining session also.


    Cheers,
    Ankush

    ReplyDelete

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