29th July- Dewdrops Case Study

The participants discussed the Dewdrops case study in the session
The case was divided into five sections for the purpose:
1. Background
2. Project brief by the client
3. Research proposal by Agency A
4. Research proposal by Agency B
5. Research proposal by Agency C

The participants noted and illustrated the salient points of ever component mentioned above. The case studfy emphasised the following points:
1. The need for a market research must be justified.'
2. One must consider the project brief as the cornerstone of the proposal as the objective and the requirements must be understood thoroughly.
3. The proposals must contain elaborate research design description and be able to compete with multiple good quality proposals.
4. The research method plays a vital role in selection of the proposal.

The photograph of the discussion shall be uploaded soon.

Abhishek Banerjee