Posted by : Krishnashis
In today's Brand Equity, have you guys seen the print ad of Mathrubhumi?
Before attending the IMC classes I hardly used to criticize any advertisement, be it a TVC or a print ad. After seeing you people taking so much interest in critical-analysis of any ad, I thought this ad would be a good one for a discussion.
I find this one as a wonderful ad. Firstly, the media chosen for this ad is a brilliant one. I have searched for the same ad on the net, but they have not published this ad anywhere else, till yet.
This ad preaches for the advertisements to be given to their daily. So the target group is obviously the Sales/Marketing managers of the corporates who will ultimately decide where to put their ad up. And for them ET no-doubt is the best media to talk to.
Next comes the content of the ad. Like the 'bizarre' ads from Bingo, this ad also does not directly talk to the need. Rather it compells the reader to interpret it in a different manner.
The first noticeable thing is the very un-common picture which would definitely create a little curiosity to read it through. then comes the well-versed communication message.
I invite your comments on this ad as a successful/unsuccessful marketing communication.
...................................................................................
P.S. - Besides the quality of the advertisement, this ad made me search through the net for an other reason.I read about the Onam and the story behind it.
The story I knew about the Ramayana is something like this - while heading towards Shri Lanka ,in the midway of his journey (may be some where in Kerala) Lord Rama identified a stone in the midst of the forest, touched it with his feet and brought life to Ahalya, the lady who was turned into a stone due to some curse.
But you know, the sagas have always over-glorified their own heroes, so is the Malayalee one. As per the Keralian mythology, it was the great king Maveli, and not Lord Rama who brought life back to Ahalya, the Malayalee Princess.
Now it is up to you which one of these two stories you will tell to your grandchildren. :)
